A long put gives the buyer the right to sell 100 shares at the strike price before expiration, providing leveraged bearish exposure with a defined maximum loss limited to the premium paid. Long puts are used both for speculative bearish bets and for portfolio protection (hedging) against a decline in stock holdings.
The mechanics are straightforward: if the stock falls below the strike minus the premium paid, the put is profitable. The further the stock falls, the more the put gains. Unlike short selling, the risk is capped—you can never lose more than the premium paid, regardless of how high the stock goes after you buy the put.
Long puts are frequently used as portfolio hedges. Rather than selling your stock holdings to avoid a potential decline, you can buy put options to establish a 'floor' under your portfolio. If the market declines, the put gains in value, offsetting losses in the stock. If the market rises, the put expires worthless (a cost of insurance), but your stock gains outweigh the premium paid.
The same time decay dynamics that affect long calls apply to long puts. The option loses time value every day the stock stays above the strike, accelerating as expiration approaches. For this reason, long puts are more effective when the stock moves quickly against the trend or when used for near-term event protection. Long-dated LEAPS puts provide multi-year portfolio insurance at a lower cost-per-day than short-term puts.
One consideration unique to long puts is the role of skew. Out-of-the-money puts typically carry higher implied volatility than ATM or OTM calls, reflecting demand for downside protection. This 'volatility skew' means OTM puts are often expensive relative to equivalent OTM calls—a factor traders must weigh when deciding whether a direct put purchase or a put spread offers better risk-adjusted value for a bearish view.