F2· Preview
Market Structure and Competition — Consumer Behavior
In imperfect markets, consumer behavior bends demand curves in profitable ways. Brand loyalty (AAPL), switching costs (ADBE, Salesforce), and advertising create sticky demand that looks inelastic and protects margins. This module also covers how behavioral biases like loss aversion and anchoring drive market mispricing, and explains why understanding the psychology of a company's target customer is the best predictor of how durable its demand will be over the next decade.
⏱ 17 minModule F2.4
// What you'll learn
- In imperfect markets, consumer behavior bends demand curves in profitable ways.
- Brand loyalty (AAPL), switching costs (ADBE, Salesforce), and advertising create sticky demand that looks inelastic and protects margins.
- This module also covers how behavioral biases like loss aversion and anchoring drive market mispricing, and explains why understanding the psychology of a company's target customer is the best predictor of how durable its demand will be over the next decade.
// Full access
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